Wendy Rowden is the President of Building for the Arts. Wendy comes to BFA with more than 30 years of experience in the real estate industry. Prior to joining BFA, she led Jonathan Rose Companies’ Investments where she was responsible for all aspects of the firm’s investment management business. Prior to Jonathan Rose Companies, Wendy served as Vice President, General Counsel and Secretary of The Rockefeller Group, the U.S. Subsidiary of Mitsubishi Estate Co.
Wendy is an active member of the Urban Land Institute (Trustee, Chair of 2017 Global Awards Jury, and immediate past Global Chair of the Women’s Leadership Initiative). She is a member of the Board of Directors of the Brooklyn Navy Yard Development Corporation, where she chairs the Finance Committee, and the Actors Fund Housing Development Corporation.
Wendy is a past president of WX (Women Executives in Real Estate) and was the 2016 WX Woman of the Year. She is a former member of the Board of Directors and Executive Committee of Cushman & Wakefield and has taught real estate development at Columbia Business School.
Wendy is the recipient of numerous other industry awards, including Bisnow’s “50 Most Powerful Women in Real Estate,” United Way’s “Women United in Philanthropy Award,” and Real Estate Weekly’s Top 100 Women in Real Estate.” She holds degrees from Brown University, University of Michigan, and New York University.
Tel: 212 695 3036
Chief Financial Officer
Bruce Levine is the Chief Financial Officer and Chief Operating Officer of Building for the Arts. During his 20-plus-year tenure, Bruce has guided the organization through many real estate development projects involving community renewal, perhaps the most notable projects being the 42nd Street police stables and the rebirth of Theatre Row.
Bruce serves as a member of The Board of Directors of The Queens Theatre in Flushing Meadow Park, currently serving his fifth term as Treasurer. Prior to joining BFA, Bruce served as Vice President of Finance and Administration at the Rodgers and Hammerstein Organization.
After obtaining his BA at Connecticut College and an MBA at Boston University, Bruce began his career at Peat, Marwick, Mitchell & Co. (now, KPMG). He then joined Young and Rubicam where he worked in offices worldwide and became Vice President of Business Affairs. Bruce subsequently served as Vice President of Finance and Administration for The Delaware North Company’s Professional Sports Publications.
Bruce is a strong supporter of green spaces and his favorite pastime is bicycling through the wonderful parks within the five boroughs of New York City.
Tel: 212 695 4158
Chief of Staff
Josh Landay serves as Chief of Staff at Building for the Arts. Prior to joining BFA, Josh built a career in arts/media strategy, nonprofit program direction, arts education, and onstage performance. He served as Director of the Eye to Eye Diplomats speakers bureau, building a program model that brought 270 public presentations to more than 45,000 students, educators, and parents nationwide – including events at the U.S. Department of Education, the Kennedy Center, the Teach for America 25th Anniversary Summit, and numerous conferences, universities, and schools across the country.
As a Teaching Artist and researcher for the New Victory Theater, Josh developed curricula and led performing arts workshops for public school students throughout New York City. He also worked to implement the SPARK (Schools with Performing Arts Reach Kids) research study in collaboration with WolfBrown.
As an actor, Josh performed in Disney’s The Lion King on Broadway as well as in the West End, Las Vegas, and on the show’s first national tour. His New York City and regional acting credits included productions with Hartford Stage, Yale Repertory Theatre, Cincinnati Playhouse in the Park, Milwaukee Repertory Theater, Denver Center Theatre Company, Theatre Aspen, and Creede Repertory Theatre.
Josh holds an MBA from Columbia Business School (Dean’s Honors), an MFA (Acting) from the National Theatre Conservatory at the Denver Center for the Performing Arts, and a BA from Brown University (Public & Private Sector Organizations).
Josh is a runner – both full and half marathons – and he is dedicated to raising funds for cancer research.
Tel: 646 448 9058
Director of Development
In November 2018, Brice became Building for the Arts’ first Director of Development after serving for nearly four years as the Director of Development & Marketing at GirlVentures, a San Francisco-based nonprofit that inspires girls to lead through outdoor adventures. As part of the senior leadership team, she developed and implemented a strategic work plan that more than doubled the number of yearly donations, increased social media followers by 250%, and expanded the donor database through the launch of an Ambassadors Circle.
Since the start of her nonprofit career more than a decade ago, Brice’s tailored approach to fundraising and fostering a culture of philanthropy has proven successful in positions at organizations including Jumpstart in San Francisco, P.S. Arts in Los Angeles, and the United Nations Foundation in Washington, D.C.
Brice earned her Bachelor of Arts at Radford University in Virginia and brings her life-long love of the arts to her role on our team.
Tel: 646 291 6411
Director, Music and the Brain
Lisala Beatty became the Director of Music and the Brain in 2017 after serving as the Program Manager for 14 years. She has supported the more than 300 schools and music educators who have implemented Music and the Brain with thousands of classroom visits, lesson demonstrations and teacher training in addition to curriculum development.
A professional vocalist and songwriter for more than 25 years, Lisala’s voice, arrangements and original compositions are featured on numerous Music and the Brain curriculum recordings. She has performed across the U.S., Europe, Russia, Canada and Japan, on commercial jingles and more than thirty-five recordings.
As a product of public elementary education devoid of music instruction, Music and the Brain’s mission to provide high quality curriculum and piano instruction to all students is crucial to Lisala. Prior to working with Music and the Brain, Lisala worked in advertising sales as a Senior Account Manager for Vivendi Universal Net USA, the Walt Disney Internet Group and Ziff-Davis. Lisala holds a B.S. in Economics from the University of Pennsylvania’s Wharton School where she majored in Marketing.
Tel: 212 631 7825
Erika Feldman is the General Manager of Theatre Row, an Off-Broadway multi-theater complex in the heart of the Theater District that serves as an affordable home for performing artist organizations and a lively, accessible venue for diverse audiences.
Prior to joining Theatre Row in 2004, Erika worked in company and general management in both the commercial and non-profit theater world. She is an advisor for the Tenderloin Economic Development Project of San Francisco and hopes to further help them concretize their goal of creating an arts center in the Tenderloin that will be the centerpiece of a civic renewal for that area.
Tel: 212 714 2442
Director of Artistic Programming,
Sarah Hughes joins Theatre Row as Director of Artistic Programming with more than a decade of experience directing and producing in New York City.
From 2007 to 2015 Sarah worked with acclaimed Off-Broadway theater company Elevator Repair Service, during which time she was instrumental in the NYC premieres and international tours of Gatz, The Sound and The Fury, The Select, Arguendo, and Shuffle, as well as a collaboration at the Museum of Modern Art with data-visualization studio The Office for Creative Research. She was Co-Artistic Producer of Obie Award-winning Target Margin Theater from 2015 to 2017, serving in a leadership capacity during the company’s acquisition of a new theater space in Sunset Park, Brooklyn.
Sarah is a 2018-2020 WP Theater Directors Lab member, a New Georges Affiliated Artist, and an alum of The Civilians’ R&D Lab and the Clubbed Thumb Directing Fellowship. Her independent theater work has been developed and presented at Abrons Arts Center, BAM Next Wave, The Bushwick Starr, The Collapsable Hole, Japan Society, and the Prelude Festival, among others. With Graham Sack, Geoff Sobelle & Sensorium she’s created virtual & augmented reality pieces for Tribeca Film Festival, New York Theatre Workshop, and The New York Times. She co-teaches a Contemporary Theater class at Dartmouth College and is currently leading a semester-long workshop at NYU’s Playwrights Horizons Theater School. www.sarahcameronhughes.com
Board of Directors
Jeffrey A. Horwitz, Chair (Proskauer Rose)
Kevin R. Alger
Daniel Biederman, Treasurer (Biederman Redevelopment Ventures)
Carmen Bowser, Vice Chair (Eastpointe Consultants, LLC)
Andy Hamingson (Pemberley Productions)
Miriam Harris (Trinity Place Holdings)
William J. Maloney (Real Estate Consultant)
Melissa Pianko (Blackstone)
Wendy Rowden (Building for the Arts)
Zachary Smith, Secretary (Samco Properties)
Joyce Storm (Retail Real Estate Advisor)